The first post I made on this new site was - not shockingly - about potato chips (a personal passion of mine) and since it's been just about a full revolution around the sun since then, I figured it was time for more.
So, I hope you like reading way too many words about junk food, because I'm back on my bullshit. Let's talk about the Lay's Canada Flavour Icons summer promo for 2024!
I'm not going to lie to you, this year's promotion isn't a complete knock out. One of the flavours is recycled from last year, Miss Vickie's Spicy Dill Pickle, and the other two offerings, although new to Canada, are frequently flyers in the US: Cool Ranch Doritos and Cheetos Lay's.
Out of last year's offerings, I really enjoyed the Spicy Dill Pickle. As I mentioned in my previous post, I don't really dig it on the actual Miss Vickie's chips, but it somehow jives better with the classic Lay's potato chip.
As for the Cool Ranch Doritos flavour? Something just isn't clicking. I think there's something to say about texture when it comes to eating Doritos and maybe I've just had my brain wired to expect a corn chip, but whatever it is, I didn't dig Cool Ranch on a Lay's potato chip. Nothing wrong with it, just not for me!
And then finally the Cheetos Lay's; I really liked these. Last year, I loved the Nacho Cheese Doritos Lay's and this year the cheese flavour takes the cake again. In 2022, Lay's did Flavour Mashups in Canada and they had Cheetos Puffs + Lay's Ketchup chips that I really didn't like, but it must've been the combination of the two, because Cheetos dust tastes delicioso on a standard chip.
So, overall I'd give this year's Flavour Icons a big meh. It's just okay!
I've decided to practice brevity on this post, even though I did what most sane people would consider far too much research about the Lay's summer promos of yesteryear, but I will save you all that.
What I will say, is that this year's promo being recycled kinda tracks with PepsiCo (owner of Lay's) this year. Usually, Pepsi would have multiple pop offerings in the spring and leading into early summer. Although it has been somewhat spotty, we've pretty much had Pepsi Throwback (a.k.a. Pepsi Real Sugar) every summer for a long while, and then also periodically there's been Crystal Pepsi and even Pepsi Blue!
This year, however, there's really nothing I'd call a standout promo. They are pushing the zero sugar varieties of Wild Cherry and Lime pretty vigourously, but they're always on the menu. In the US they at least have full sugar varieties of Pepsi Lime and Pepsi Peach! Not here, though.
I keep hoping for Lay's Canada to reach deep into their back catalog and come out with a Hostess potato chip summer promo. I've even written to them - yes, I am that lame. And here we are again, no dice.
Here's hoping for next year! And I'm still holding out hope that Pepsi Throwback graces our shelves in the next few weeks. You folks in the US who have access to Pepsi Real Sugar on the regular don't know how good you have it!
Anyway, keep on crunchin' and cheers to summer!
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